Sherry Ratay - Owner / Colorist

Sherry Ratay  
OWNER/COLORIST ~ READ BIO  
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  • Q: I have a new customer coming in and she does her own hair. She is a level 5/6 with 90% white grey. She wants my color I'm a level 6/7 kg I use Glodwell Topchic. Can you help me create that look for her without giving her the bright root look?
    A: Here is where I would begin to create the look of a level 6/7 Kg...
    You first will have to remove the level 5/6 that she has been doing to her own hair. Start in the nape with highlights to remove the existing haircolor,(only put your lightener on the already artificially colored hair) working up and in diagonal sections, lift to an orange/yellow stage, treat, shampoo and dry.
    Note that you will not remove all of the existing color, but with future appointments you will achieve the desired results.
    Now you can start creating the target shade, Topchic 7KG and 7NN with 20 volume to her regrowth only.
    Mix a fresh batch of Colorance 7KG and 7G with Colorance Lotion, shampoo and dry.
    Final glaze would be from scalp to ends 8KG with Colorance Lotion

  • Q: Would mixing Goldwell Topchic 6NA and 5VR create a soft plum brown color (like the discontinued Revlon Colorist #52)?
    A: Yes it is unfortunate that Revlon Color #52 has been discontinued, but I will help you create a color almost perfect match.
    Here are 2 different options, first if you are working with 50% or more of gray use Goldwell Topchic 1oz of 4G, 1oz of 5RV, and 2oz of 20 volume and process for 35-45 minutes, or if you are working with NO gray use 1 oz of 5Mb, 1 oz of 5Rv, and 2 oz of 20 volume and process for 35-45 minutes. Refresh the ends with a demi permanent like Colorance, remember whenever you refresh with a permanent haircolor, the ends will always go darker and drabber. A permanent haircolor is designed to lift and deposit and when we refresh the mid-lengths and ends we are ONLY looking for deposit. Choose a demi-permanent line. I sure hope this help you in your color chose and wish you great coloring!
    Keep me posted on your results and if you come across any other Haircolor question do not hesitate to send me an email.

  • Q: How do you create Julia Roberts and Jessica Biel Rich Brown fall haircolor?
    A: Julia Roberts
    Eat. Pray. Love This Formula
    Natural level: 5 lightest brown and 50% gray.
    Formula 1—Regrowth: Redken Color Fusion 1 ½ oz. 6gg + ½ oz. 7cr + 20 volume developer. Formula 2—Highlights: Redken Blonde Icing + 40 volume developer. (Place foils diagonally to create soft dimension and lift to yellow/orange.)
    Formula 3—Midlengths and ends: Redken Shades EQ ½ oz. 08wg + ½ oz. 08c + ½ oz. Orange Kicker, placed in between foils.
    Formula 4—Final glaze: Redken Shades EQ 1 oz. 08wg + 1oz. 09aa. Apply roots to ends.

    Jessica Biel
    A-Team Terrific
    Natural level: 5 lightest brown
    Formula 1—Scalp area: Wella Color Touch 5/0 + 1.9% developer.
    Formula 2—Highlights: Wella Blondor + 40 volume developer. Lift to yellow. Place some foils at the scalp and a few further down the hair shaft to create dimension, lighter ends and darker regrowth.
    Formula 3—Midlengths and ends: Wella Color Touch 4/77 + 5/3 with 1.9% developer.
    Formula 4—Midlengths and ends: Wella Color Touch 6/35 + 1.9% developer. Alternate Formulas 3 and 4 in foils to create a dimensional brunette effect.
    Formula 5—Glaze: Wella Color Touch 7/03 + 1.9% developer. Apply scalp to ends

  • Q: How do you create Juilanne Moore Vibrant Warm fall 2010 haircolor?
    A: Julianne Moore
    Bulgari's Poster Child
    Natural level: 4 light brown and 70-80% gray.
    Formula 1—Regrowth: L’Oréal Professionnel INOA 8 grams 6.46/6.CR + 20 volume developer.
    Formula 2—Midlengths: L’Oréal Professionnel INOA 12 grams 6.46/6.CR + 4 grams 7.43/7.CG + 30 volume developer.
    Formula 3—Ends: Redken Shades EQ 2 oz. 07C + ½ oz. Orange Kicker + 2 ½ oz. processing solution.


  • Q: How do you create blondes in the fall/winter months, KaleyCuoco and Taylor Swift haircolor?
    A: Kaley Cuoco
    Big Bang and Beautiful
    Natural level: 4-5 light/lightest brown
    Formula1—Scalp area: L’Oréal Professionnel Majirel 8.3/8.G + 30 volume developer.
    Formula 2--Highlights: L’Oréal Professionnel Platinium + 40 volume developer. Place foils diagonally and lift to pale yellow.
    Formula 3—Lowlights: L’Oréal Professionnel Richesse 8.30/8.333 + 9 volume developer.
    Formula 4—Lowlights: L’Oréal Professionnel Richesse 7.31/7.GB + 9 volume developer.
    Formula 5--Glaze: L’Oréal Professionnel Richesse 9.3/9.G + 9 volume developer.

    Taylor Swift
    You(r Highlight) Belong with Me
    Natural level: 5 light brown in nape area; 6 dark blonde in crown area; 7-8 medium/light blonde in front hairline area.
    Formula 1—Highlights (on a diagonal): Joico Vero Blue De-Dusted On/Off Scalp Lightener + 40 volume developer. Lift to pale yellow.
    Formula 2—Scalp area: Joico Vero K-PAK Chrome N6 + N8 + Activator.
    Formula 3—Lowlights (midshafts only): Joico Vero K-PAK Chrome B6 + G8 + Activator.
    Formula 4—Glaze: Joico Vero K-PAK Chrome G9 + Activator.


  • Q: When would you choose Redken Color Fusion over Loreal Majirel or vice versa?
    A: When coloring Non-Pigmented hair or lightening of the natural level you would choose to use a permanent haircolor, either one of these lines would cover up to 100% non-pigmented hair. The difference between the two lines are Redken Color Fusion will give you a modern coverage on the non-pigmented hair,soft variation in the same level of deposit, Loreal Majirel will give you a solid rich coverage on the same level of deposit. Both are very good choices, it depends solely on what you choose to be your desired color.

  • Q: Why are there so many different Lightners? And when would I use them?
    A: There are many different forms of Lightners, they are Powder, Paste, and Oil lightners. I choose to use Powder lightners when I need to do a brightening at the shampoo bowl, remove 1/2-1 level of unwanted artificial pigment. I use Paste Lightners when wanting to remove up to 7 levels of natural or artificial pigment on the hair. It is better conditioning to the hair fiber. I feel oil lighners are best for on the scalp applications, meaning double process lightening. All three have their purposes.

  • Q: What is INOA?
    A: INOA (Innovation NO Ammonia) is a new revolutionary permanent hair color created by L’Oreal Professionnel. The difference between traditional hair color (Majirel-Color Fusion-etc.) and INOA is that traditional hair color is a 2 component system, developers and colorants.  INOA is a 3 component system, developer, colorants, and oleo gel.  Before INOA, traditional hair color always needed the help of ammonia for its ability to lift and to cover gray hair. Ammonia is also known for its odor. INOA has removed ammonia and replaced it with MEA-MonoEthanolAmine at the same level of a demi-permanment hair color and is odorless.  With INOA, you have the Oil Delivery System (ODS). This system is based on two major features: 1. High Concentration of oil and 2. Elimination of ammonia.  The oil in the ODS becomes the booster for the active ingredients.  Why oils? Oils have no affinity with the alkaline agents and colorants; like oil and vinegar.  With INOA you have 49 shades and can achieve 2-3 levels of lift and coverage of up to 100% gray hair with a processing time of 35 minutes.
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