Award-winning hair colorist Sherry Ratay says the best way to make the most of your mask is by adding some heat. “After you shampoo the hair, towel dry, and then apply enough of your favorite hair mask for damaged hair to saturate the mid-lengths and ends. Take a heated towel and wrap the hair for ten minutes. Your hair will thank you!” Try Living Proof Restore Mask Treatment, a breakage-busting treatment that’s a cinch to use for even hair novices. Avoid these worst things you can do for your hair.