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International Beauty Show NYC

March 13, 2022 - March 15, 2022

Free with your paid expo hall pass
Sherry Ratay

Javits Convention Center

IBS NY Speakers | IBS New York

Seasonal Haircolor Changes

Sunday March 13, 2022

Time:10:30am – 11:45am

Join Celebrity Colorist Sherry Ratay as she showcases her “seasonal haircolor”. This will include blondes, brunettes, and redheads. Sherry will help you take your clients into their seasonal change by thinking “outside of the box” during your consultation. She will share with you what to look for in each client including their skin tone, eye color, personality, and profession. Join Sherry Ratay for this informative presentation as you prepare for the new season!

Free with your paid expo hall pass

Achieve Grey Coverage and Grey Blending

Sunday March 13, 2022

Time: 2:00pm – 3:15pm

In this class, Sherry will demonstrate the incorporation of grey coverage and blending with different haircolor formulas and applications. Sherry will explain when and why to choose a permanent haircolor over a demi-permanent and the visual end results with each application and formula.  Sherry will also cover:

  • Theory of haircolor
  • 5 Ways to alter hair with haircolor
  • PH Scale with haircolor position
  • Grey blending for men

Free with your paid expo hall pass


Purchase tickets for hands on class with link this link above.

Root Shadow Blend to Create the Perfect Balayage

Monday March 14, 2022

Time: 10:00am – 1:00pm

In this workshop, you will learn how to create a root shadow and blend to create the perfect blend from dark to light. You will learn the foundation for creating the root shadow and blend and which haircolor tool to use when creating your visual end-result. You’ll learn to apply your application with both, bowl & brush and bottle and when to use one over the other. Sherry will help you understand the importance of light and dark and will demonstrate step-by-step technique featuring how to soften the blonde closest to the scalp area to create the look of a soft, sexy blonde. Sherry will also teach you how to transition from one formula to the next to create a continuous look from a darker to lighter shade down the strand of the hair without noticing the color transition.

Students must bring: foil comb/rat tail comb, clips, gloves, color bottle applicator, color brush and bowl, note pad and pen.

A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!

Please note: Additional fee required for Hands-on Workshops. Fee includes one-day Exhibit Hall admission.
Limited seating available on a first come, first basis.


March 13, 2022
March 15, 2022
Free with your paid expo hall pass
Optional: Purchase tickets with Venmo. Please include event title and date.


International Beauty Show NYC

685 Third Avenue, 21st Floor
New York, NY 10017 United States